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Business Description:
Swiss Water sells the only organic, branded decaffeinated coffee product in the world under the trademark "Swiss Water". Swiss Water decaffeinates green coffee beans using a certified organic, chemical-free and patented natural water process.
Reason for Sale:
Swiss Water was auctioned after being determined by its parent company, Kraft Canada, to be a non-core business.
Transaction Success:
Kraft intended to continue using Swiss Water’s decaffeination services, and therefore had a stake in ensuring the business’ stability under new ownership. Tricor was selected on this basis. Tricor closed the transaction after working through a number of due diligence issues and simultaneously establishing stand alone management and systems. Tricor eventually listed Swiss Water as an income fund in the Toronto Stock Exchange.
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"One of the areas where Tricor really added value was in Swiss Water’s transition from small division of a large conglomerate to a significant standalone business. Tricor helped us establish financial, information and risk management systems. They provided great counsel, leadership and encouragement to the management team. Tricor was very focused on assisting us strategically and operationally throughout their ownership of Swiss Water. Even as Tricor has exited their investment in Swiss Water, they continue to add strategic value. They are truly a friend of our firm.”
Frank Dennis
CEO
Swiss Water Decaffeinated Coffee
Income Fund
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