Who we are
“We are a Canadian family office committed to building lasting value through long-term investments.”
1990-1996
The Beginning of Tricor
Rod Senft leads direct investments with private partners, joining Trever Johnstone and David Rowntree to launch Tricor Fund I.
1996-2014
Expanding Partnerships and Ventures
The business continued to evolve with the completion of Funds II, III, IV, and V. During this time, Tricor partnered with CWC to form PenderWest Capital, invested in Premium Brands, developed an industrial real estate platform, and worked with partners to grow a successful food business.
2015
Transition to Family Office
Tricor transitions to a single-family office under Rod Senft, while the institutional fund management rebrands as Parallel49 Equity.
2015-2018
Strategic Growth and Expansion
Tricor partners with Areva Living to develop thoughtfully designed residential communities and new real estate projects. By 2018, Tricor completes 12 acquisitions alongside its partners.
2019
Leadership for New Horizons
Shawn Lewis joins Tricor as CEO and Managing Director, while Rod Senft transitions to the role of Chairman.
2020-2024
Expanding Investments and Co-Investments
Tricor expands its investment focus with direct investments in platforms like Eden-Valders Stone and 37th Street Bakery, along with further growth across our portfolio. We’re proud to celebrate 100+ private company investments over 30+ years.
2025 and Beyond
Building the Future
Tricor continues to seek and invest in new opportunities, driving growth and creating lasting value.
Building Tomorrow’s Legacy
With a proven track record of successful partnerships, Tricor is dedicated to driving growth and creating enduring value for the future.
5 Core Values That Drive Our Decision Making
One
People Matter
We value the individuals whose passion and dedication drive our organization forward.
two
Stronger Together
By combining our diverse skill sets, we create stronger solutions. Shared problems are halved, and collective knowledge leads to greater success and growth for everyone.
three
Working Smart, Having Fun
Our environment promotes freedom and responsibility, prioritizing value creation over busy work, respecting time, and celebrating both big and small wins.
four
Ambitious Aspirational Mindset
We set goals that push our limits, challenge assumptions, and always aim higher. We live by the quote, “A person’s reach should exceed their grasp.” – Brene Brown.
five
Integrity
We stand firm in our principles, always doing what’s right, regardless of the consequences.
Sustainability & Community
Building Long-Term Value Through Sustainable Decisions
Tricor integrates environmental, social, and governance principles into its operations and investments, fostering innovation and creating meaningful impact across industries and communities.
