We Want to Be Your Partner of Choice
At Tricor, we focus on majority investments in mature companies, emphasizing long-term growth and creating lasting value. We build strong partnerships where owners or management retain equity, ensuring legacy preservation and facilitating growth.
Our goal is to provide business owners with a seamless transition while maintaining integrity, driving operational excellence, and supporting strategic growth.
What Makes Us the Partner of Choice?
At Tricor, we know that selling your business is about more than just financials—it’s about legacy, continuity, and trust. Here’s why we are the right partner for you:
Long-Term Commitment
We invest for the long haul, not with a fixed exit timeline. Unlike other private equity firms, we don’t have outside investors pressuring us to sell. This means we can focus on sustainable growth and lasting value creation rather than short-term returns.
We Respect & Preserve Your Legacy
Your business represents years of hard work, relationships, and culture. We honour that by maintaining your company’s identity, values, and reputation, ensuring continuity for your employees, customers, and community.
Flexible Deal Structures That Fit Your Goals
Every business is unique, and so are its transition needs. Whether you want to keep leading, transition ownership to your management team, retain equity, or step away gradually, we tailor a plan that aligns with your vision and goals.
We Understand Family Business Transitions
As a family-owned firm, we know the emotional and strategic complexities of succession planning. We provide guidance, patience, and flexibility to ensure a smooth transition for you and your family.
Financial Strength Without Excessive Debt
Unlike many private equity firms that rely on heavy leverage, we invest with our own capital. This means your business won’t be burdened with excessive debt, allowing for steady, healthy growth.
A True Partnership, Not Just a Transaction
We take a relationship-first approach, working closely with owners to ensure our values align. We’re in it for the long haul, providing stability, trust, and strategic support to help your business thrive for generations.
Our Investment Criteria
Our investment criteria reflect our commitment to long-term value creation. We prioritize businesses with strong fundamentals, scalable opportunities, and alignment with our vision for sustainable and impactful growth.
Stage
Mature and durable businesses that are free cash flow generative.
Size
EBITDA of $5–25 million for new stand-alone investments. No minimum size threshold for add-ons or strategic acquisitions.
Partnership Alignment
Selling owners or management teams are willing to retain equity, fostering alignment and a shared commitment to long-term growth.
Industry
Priority sectors include Food, Industrial Products, Transportation & Logistics, Building Products, and Business Services.
Geography
Investing across Canada and the Mid-West to Western U.S.
Growth Orientation
Companies have identifiable and attainable growth opportunities, even if not yet realized.
Real Estate
Highly acquisitive of single-tenant industrial real estate associated with operating businesses.
How We Work
We always start by asking, “How can we help?” From there, we take a collaborative, flexible approach—aligning with each company’s goals, supporting strategy, and offering hands-on help where it’s needed most. The examples below aren’t exhaustive, but highlight some of the ways we’ve partnered with teams to create long-term value.
Strategic Planning and Budget
We don’t force a pre-made playbook. We start by understanding the vision for the business, the culture that’s been built, and what’s already working well. Then we collaborate to sharpen strategy based on what’s needed most—whether that’s building a stronger people plan, developing a clear commercial strategy to define where the business will win best, or putting simple but effective structures like EOS (Entrepreneurial Operating System) or OKRs (Objectives and Key Results) in place to help scale. Where appropriate, we can also support thoughtful M&A strategies to accelerate growth. It’s all about creating flexible, long-term value together.
Instilling Strong Governance Practices
Good governance isn’t about red tape—it’s about providing the right support when it’s needed most. Many of our acquisitions are founder-led businesses with minimal formal governance structures. At Tricor, we work closely with management to implement governance practices that support long-term success while maintaining each company’s independence.
We help set up practical structures like board meetings and reporting, but just as important, we act as a trusted sounding board. Running and growing a business can feel isolating at times, and having someone to listen, challenge ideas, and help solve problems makes a real difference. We’re true partners, helping management teams protect the business’s culture while creating the right mix of structure and active support to help scale with confidence.
Sales Growth & Expansion
Nobody knows the business better than the people running it day-to-day—our role is to be outside support to help grow faster and smarter. We help assess where technology can make a difference, like setting up CRM systems, using business development tools like ZoomInfo, or connecting teams with our broader network.
We also collaborate to build sales strategies that focus on the markets offering the best long-term outcomes, while ensuring that growth strengthens rather than dilutes the company’s core culture and customer relationships. It’s all about sharpening the approach without losing what already makes the business great.
IT and Automation for Growth
We help businesses adopt technology to work smarter, not harder. Whether it’s implementing ERP systems, automating routine tasks, introducing AI tools, or upgrading outdated systems, we focus on practical tech that drives real value. No tech for tech’s sake—every improvement has a clear purpose, like saving time, improving quality, or strengthening security. We also help prioritize cybersecurity by connecting businesses with our trusted IT partners. We work closely with teams to find the right solutions, helping operations run more smoothly so people can focus on what they do best and stay competitive in an evolving digital world.
Operational Excellence
We are passionate about operational excellence. Every business is unique, and we take a listen-first approach before suggesting changes or outside resources. When it makes sense, we can help develop and oversee key projects or connect businesses with proven experts in areas like lean processes and operational best practices. We also work with teams to build thoughtful long-term capital plans, recognizing that sustainable investment—and having a committed capital partner—is critical to driving real impact and long-term growth. With a long-term ownership mindset, our focus is always on supporting management and helping businesses scale at the right pace, not taking over how they run.
Select Testimonials
Strong partnerships and trusted relationships are at the core of what we do. We let our partners’ experiences speak for themselves—hear from those who have built lasting success with Tricor by their side.
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“Our partnership with Tricor is built on a shared vision and aligned values, making them true partners in our journey. Their long-term perspective and strategic support have been essential in helping us scale from an early-stage company to where we are today. With their extended network of advisors, valuable insights, and ability to navigate challenges alongside us, they continue to be a vital part of our success.”
Hamid Ahmadian
Founder & Managing Director at Areva Living -
“Tricor brings a valuable long-term perspective that ensures decisions are made with the business’s future in mind, not just the short-term. Combined with their highly experienced team, who consistently operate with the highest level of integrity, Tricor creates an environment where businesses can grow and thrive, building something we can all be proud of.”
Jonathan Dries
Partner, EXI Investment Partners -
“Dinoflex Group has been under the investment umbrella of Tricor since 2008. What is most impressive about their model is the level of belief in the executive team to manage the business autonomously, while being there when you need them most. Their confidence in our business is evident with their involvement in 3 major growth capital investments since 2018 with the most recent being a $10+M investment into robotics and automation to facilitate the businesses aggressive growth plans for the future. It certainly has been a true partnership!”
Mark Bunz
President and CEO -
“Working with Tricor and Founders has been a wonderful experience inside and outside the boardroom. Derek and team provide exceptional support, offering strategic guidance and a wealth of knowledge to navigate uncertainties in the industry. The philosophy, freedom within a framework, allows us to focus on accelerating growth and building a sustainable and enduring business.”
Tom Christensen
Chief Financial Officer, Walt’s Meats -
“Rod Senft is the ultimate cheerleader and partner to anyone in business. Always building you up, just the right amount of advice, asking questions that make you think, unbureaucratic in the extreme, and at your side through any setbacks. The next generation of Tricor aims to carry this spirit forward.”
Richard Harris
Managing Partner, Founders Group of Food Companies -
“Tricor has helped our business head down a path with clearer direction. They offered us a contact for a Strategic Session that helped up set clear goals up to ten years out, and a plan to achieve them on an annual basis. They even joined the session to add valuable insight from outside the box.”
Barry Gesell
President, Eden-Valders Stone -
“Working with Tricor has been an excellent experience. Their team is genuinely curious about our business and they consistently ask insightful questions that challenge us to improve. Their strategic guidance and thoughtful approach have been invaluable in helping us grow and evolve. We truly value their partnership and the positive impact they’ve had on our business. We look forward to our continued partnership.”
Matthew Lawrie
Managing Director, Pacific Rim Storage -
“Team at Tricor was instrumental in helping 37SB build a strong foundation as we navigated our path to growth. Expertise in financial management, planning and the support structure for our management team to rely on at all times allowed us to focus on supporting our customers through the post-Covid uncertainties and disruptions. We knew that help was only a phone call away!”
Haq Chaudary
President and CEO, 37th Street Bakery -
“Different operational strengths are utilized in the business at a local level, providing our services and making the business run. We’ve enjoyed success, but inevitably opportunities for much greater value creation exist that may not be recognized or well understood by those involved in operations. Tricor, with their network, experience and expertise in these areas have really maximized value creation and added the missing pieces for true excellence!
Without micro-management of the business, Tricor is involved from anything as simple as a sounding board for ideas, to suggestions of how we might employ new strategy for greater results. They are genuine in their approach to enabling business improvement and the same for the growth of all of the people involved! As I’ve been quoted previously, I wish our paths could have crossed many years sooner!”Joe Tompalski
President, OCTS -
“I’m incredibly grateful for the opportunity to partner with Tricor and build Treaty United together. What stands out is the talent, professionalism, and integrity of everyone at Tricor. They genuinely want to make a positive impact, and I’ve learned so much from those I’ve worked with. My experience has inspired me to grow both personally and professionally. Tricor’s impact on Treaty has been huge, providing a foundation of structure and governance that’s rare in soccer but will drive success on and off the field. Their belief in me and my vision is an honor, and I’m excited to continue working together to build a financially sustainable club that brings success, excitement, and hope to the League of Ireland and Limerick.”
Ciara McCormack
Chief Executive Officer, Treaty United FC
